When someone searches right now for detox, residential treatment, IOP, or help that accepts their insurance, paid search is the fastest way to put your program in front of them.
Census Giants builds compliant, admissions-focused PPC programs for behavioral healthcare providers that capture urgent intent on Google Ads and Microsoft Advertising (Bing)—and, where appropriate, extend reach with targeted paid social. Our goal isn’t clicks; it’s qualified conversations that become verifications of benefits (VOBs) and admissions at a cost you can scale.
We pair precise targeting with conversion-ready experiences. Campaigns are structured around high-intent clusters (service + city, service + insurance, co-occurring needs), fenced to your true service radius down to ZIP code, and protected by robust negative-keyword lists. Dayparting aligns spend to live call coverage so you’re paying for demand only when a human can answer. Every click lands on a fast, mobile-first page with clear “Call Now,” chat, and HIPAA-conscious Verify Insurance flows—written in a trauma-informed, stigma-free voice that builds trust in seconds.
If you need pipeline today and a path to sustainable efficiency, PPC is the lever. With Census Giants, it becomes part of a connected growth system—working alongside your website, SEO, content, and admissions operations to turn high-intent searches into care.
From ppc advertising to SEO and content creation and social media, we handle every aspect of online marketing for your facility.
We help facilities create their brand's identity from logo design to web design and traditional marketing, we have you covered.
Whether you need help with tracking & reporting, CRM implementation, credentialing, billing or admissions training our experts can help.
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Pay Per Click (PPC) is a paid media model where your facility pays when someone clicks your ad—most commonly on Google Ads or Microsoft Advertising (Bing), and selectively on paid social. In behavioral healthcare, PPC exists for one reason: to place your program at the top of results the moment someone searches for help (“detox near me,” “residential rehab in [city],” “treatment that accepts [insurance]”). Done right, it connects urgent intent to a compassionate, compliant path to care.
How PPC Works for Behavioral Health
We bid on high-intent keywords tied to levels of care (detox, residential, PHP, IOP), co-occurring needs, payer terms, and geo-modifiers.
ZIP-level geo-fencing, robust negative keywords, and device/dayparting (run ads when live agents can answer) reduce waste and raise call quality.
Each ad routes to a fast, mobile-first landing page with clear Call Now, chat, and HIPAA-conscious Verify Insurance flows—written in stigma-free, trauma-informed language.
Dedicated campaigns defend your facility’s name from competitor bidding so help-seekers find the real you first.
Ethical digital PR and high-relevance mentions that strengthen reputation—never spammy link schemes.
Why PPC Is Different in This Category
Decisions happen on phones in minutes. Pages must load instantly, feel safe, and make the next step obvious.
We use accurate program representation, avoid prohibited claims, and align with platform policies. In some regions/categories (e.g., addiction treatment), third-party verification may be required before ads can run.
Not every click should become a lead. Pre-qualification in ad copy and landing content (levels of care, insurance, timelines) reduces mismatched inquiries and protects your team’s time.
PPC is the controllable lever that fills pipeline today, while SEO and content compound long-term. At Census Giants, we orchestrate PPC with your website, Local/Maps, and admissions operations so the entire journey—from search to verification—feels seamless, ethical, and effective. The outcome is simple: urgent intent becomes trusted contact, and trusted contact becomes care.
We start with an in-depth audit of your existing marketing efforts.
Once we decide to work together, we take our time to get to know your program.
We formulate custom strategies around your needs.
We begin our customized strategies for best results.
Are you ready to take your facility's census to new heights? Census Giants offers free digital marketing audits with transparency. We tell you the good, the bad and the ugly in order to provide you with the most detailed look at your current marketing efforts. Let us help you find new areas for growth and opportunity with Census Giants.
Drug Rehab - Michigan
“Working with Census Giants has completely transformed our digital presence. I was looking for a partner that truly understood the unique challenges of marketing behavioral healthcare. Their team not only delivered a modern website and strategic SEO, but also brought us consistent qualified admissions that matched our program’s strengths. Census Giants isn’t just a marketing vendor—they’re a true extension of our team.”
Drug Rehab - Malibu
With Census Giants, PPC becomes a reliable, ethical growth engine—capturing the right searches in the right places at the right times, and converting them into qualified conversations your admissions team can act on. Ready to see how paid media can increase VOBs and lower cost per admit? Let’s build your pilot and scale what works.
When a family searches right now for detox, residential, or IOP, PPC puts your facility at the top of the page today. We can launch tightly scoped pilots by ZIP code and keyword cluster, then scale only where efficiency holds.
We fence campaigns to your true service radius, bid on high-intent terms (service + city, service + insurance), and maintain robust negative lists to filter low-fit traffic. Budget concentrates in geographies and queries that generate the right payer profiles and higher admit likelihood.
Every click lands on a fast, mobile-first page with clear Call Now, chat, and HIPAA-conscious Verify Insurance flows. Message-matched copy sets expectations (levels of care, timelines, eligibility) to reduce mismatched inquiries and lift conversion from click to VOB.
We run ads when humans can help. Dayparting mirrors admissions staffing, with overflow/after-hours protocols (call routing, voicemail/SMS recapture) to protect spend and improve contact rates.
Competitors will bid on your name. Dedicated branded campaigns defend your facility’s queries, control the narrative with sitelinks (Admissions, Verify Insurance, What to Expect), and keep costs predictable.
Clicks don’t pay the bills—admissions do. We install call tracking, UTM standards, and CRM integrations so every dollar ties to qualified calls, VOBs, and—where available—admissions. Reports focus on cost per lead, cost per VOB, and cost per admit by market and service line.
PPC is our laboratory. We A/B test headlines, offers, and landing layouts to discover what families respond to; winners roll into SEO pages, social creative, and site UX—raising performance across channels.
As Quality Scores rise (from tighter theming, better ad relevance, and quicker pages) and landing conversion improves, your cost per lead and cost per VOB fall. Coupled with SEO growth, your blended cost per admit drops season after season.
We use trauma-informed, stigma-free language, accurate program representation, and platform-policy alignment. Where required (e.g., addiction-treatment advertising verifications), we help you navigate approvals before launch.
Our PPC isn’t siloed. It’s orchestrated with your website, Local/Maps (GBP), SEO, content, and admissions operations—so urgent intent becomes trusted contact, and trusted contact becomes care.
With Census Giants, PPC becomes a reliable, ethical growth engine—capturing the right searches in the right places at the right times, and converting them into qualified conversations your admissions team can act on. Ready to see how paid media can increase VOBs and lower cost per admit? Let’s build your pilot and scale what works.
If families can’t find you when they need help, they can’t choose you. Census Giants runs the most focused, compliant PPC programs in behavioral healthcare—built to capture high-intent queries (service + city, service + insurance), route clicks to fast, mobile-first landing pages, and convert them into qualified calls, VOBs, and admissions at a cost you can scale.
We concentrate your spend to true service radius, align your spend with live call coverage, protect your brand from competitor bidding, and install closed-loop attribution so every dollar maps to cost per lead, cost per VOB, and cost per admit—by market and service line. All messaging is trauma-informed, stigma-free, and platform-policy aligned.
Want PPC that actually fills your pipeline—ethically and efficiently? Let’s build a pilot, prove the numbers, and scale what works.
Contact Census Giants today to request a PPC audit or book a strategy call.
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